Long recognized as a trusted plumbing brand, Moen tapped Inhabit founder and creative director Danielle to overhaul Moen’s photography program in 2018. She began by redefining the RFP process, shifting the focus beyond technical capabilities and pricing to include creative teams’ aesthetic sensibilities and experience with style-driven home environments.
After selecting a new studio partner, Danielle crafted audience-centric photography guidelines rooted in the visual preferences of Moen's target demographics. This strategic approach elevated brand perception and strengthened Moen’s connection with key consumer segments.
To ensure long-term success, Danielle trained all photographers, stylists, and account reps on the new approach and led annual workshops to maintain internal alignment, adapt to emerging trends, and continuously refine the program.
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“I wholeheartedly and without an ounce of reservation recommend Danielle for her unique creative and thought leadership abilities. She has used these abilities to help drive Moen to levels of perception and brand experience we never before imagined. Her eye for detail is extraordinary but it’s her drive for excellence and passion to lead and win in the market that makes Danielle truly a unique strategist and creative.”
MARK-HANS RICHER
Fortune Brands CMO & GM Commerce
Commercial Group Executive Leadership Team