Currents

Long recognized as a trusted plumbing brand, Moen tapped Inhabit founder and creative director Danielle to overhaul Moen’s photography program in 20xx. She began by redefining the RFP process, shifting the focus beyond technical capabilities and pricing to include creative teams’ aesthetic sensibilities and experience with style-driven home environments.

Creative Direction, Brand Strategy

METRICS

71%

Currents/Style content makes up 71% of the top performing content each month.

40%

Higher average CTR and 33% higher average Engagement rate on Pinterest with Currents content.

9/10

9 of Moen’s 10 top posts of last year were Currents/Style content, performing well above the brand benchmark on Instagram.