To deliver genuine value through inspiration, practical tips, and thought leadership in interior design, I conceptualized and launched Currents: Inspiration Issues for the Moen brand. As editor, I oversee every aspect of its creation from curating tastemakers and crafting themes to designing layouts and authoring all written content.
Each issue is brought to life through close collaboration with a photographer, their crew, and a graphic design partner to ensure a cohesive and visually engaging result
CREATIVE DIRECTION
MOEN CURRENTS
QUARTERLY MAGAZINE
SOCIAL MEDIA CONTENT
Photography
Inhabit creative director Danielle led a complete transformation of Moen’s photography program, streamlining processes, optimizing budgets, and elevating content to be style-driven, trend focused.
Quarterly Magazine
Inhabit creative director Danielle led a complete transformation of Moen’s photography program, streamlining processes, optimizing budgets, and elevating content to be style-driven, trend focused.
Social Content
Inhabit creative director Danielle led a complete transformation of Moen’s photography program, streamlining processes, optimizing budgets, and elevating content to be style-driven, trend focused.
71%
In the first year we shared content from Currents on social, ALL KPI metrics improved YOY.
METRICS
71%
Currents/Style content makes up 71% of the top performing content each month.
9/10
9 of our 10 top posts of the year were Currents/Style content, performing well above our benchmark on IG.