creative direction

From year to year, Inhabit creative director Danielle led a complete transformation of Moen's photography program, streamlining processes, optimizing budgets, and elevating content to be style-driven and trend-focused. By leveraging deep expertise in interior and lifestyle trends, she implemented a more strategic approach that significantly increased the use and impact of photography across the organization.

Most notably, Danielle developed a quarterly inspiration issue that is now the cornerstone of Moen’s style and inspiration content. This highly curated source of visual storytelling drives social media presence, strengthens brand awareness, and enhances perception metrics, all of which creates a deeper connection with the target audience.